ITC’s FMCG division comprises several well-known brands across different categories. Its food brands include Aashirvaad, Sunfeast, Bingo!, Yippee!, and Kitchens of India, offering a wide range of products such as atta (flour), biscuits, snacks, noodles, and ready-to-eat meals. The company’s personal care portfolio includes brands like Fiama, Vivel, Engage, and Savlon, offering products like soaps, shampoos, deodorants, and hand sanitizers.
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Aashirvaad Select Whole Wheat
This product has multiple variants. The options may be chosen on the product pageQuick View₹331.00 – ₹670.00Price range: ₹331.00 through ₹670.00Aashirvaad Select Whole Wheat Sharbati Atta
At AASHIRVAAD Select is a premium quality atta made from the King of Wheat. It is 100% MP Sharbati wheat which is harvested in the Sehore region of Madhya Pradesh.
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Aashirvaad Shudh Chakki Whole Wheat Atta
This product has multiple variants. The options may be chosen on the product pageQuick View₹230.00 – ₹430.00Price range: ₹230.00 through ₹430.00Aashirvaad Shudh Chakki Whole Wheat Atta
Behind every Aashirvaad Whole Wheat Atta pack are the Indian farmers and Aashirvaad experts who’ve made the atta with extra care. The 4-step advantage process of sourcing, cleaning, and grinding ensures zero human contact with the atta.



